Post by jferdousy427 on Feb 19, 2024 21:07:43 GMT -7
Experimentation & Testing: You can easily test many variations of messaging and layout by using landing pages without having to redesign your homepage, which typically involves seeking the consent of multiple departments. Bottleneck anyone? Traffic Budget: You will see a better ROI by optimizing your landing page for improved Quality Score and conversions, than by simply increasing your PPC .We are living in an age where capturing attention has become a rare – and powerful – commodity. Information left on its own tends to lack organization, which is why designing a landing page that efficiently and calmly directs attention to important content is crucial.
Think of it as being lost in a jungle: in order to clear a path to safety, you Brazil Phone Number need to pull out a machete and start hacking. Instead of a webpage that confuses users by displaying everything at once, an attention-driven landing page design carves an instant visual path, directing them to 3 essential pieces of information. At EyeQuant, we call these the 3W’s: What the page is about (your offer) Why it is important (your value proposition) Where a user should go next (your Call-to-Action) Considerable scientific research has been conducted in recent years in order to precisely identify how visual attention is deployed and directed, and what designers can do to best direct a user through the conversion process on a website.
EyeQuant built an artificial intelligence based on this research that predicts what changes need to be made to guide a user’s gaze to the 3W’s, and also brings a common language to design meetings, where everyone has an opinion. In this blog post, we’ll draw on recent scientific research to introduce attention-driven design as an essential strategy for maintaining a balance between branding and content, with a good dose of helpful hints along the way.
Think of it as being lost in a jungle: in order to clear a path to safety, you Brazil Phone Number need to pull out a machete and start hacking. Instead of a webpage that confuses users by displaying everything at once, an attention-driven landing page design carves an instant visual path, directing them to 3 essential pieces of information. At EyeQuant, we call these the 3W’s: What the page is about (your offer) Why it is important (your value proposition) Where a user should go next (your Call-to-Action) Considerable scientific research has been conducted in recent years in order to precisely identify how visual attention is deployed and directed, and what designers can do to best direct a user through the conversion process on a website.
EyeQuant built an artificial intelligence based on this research that predicts what changes need to be made to guide a user’s gaze to the 3W’s, and also brings a common language to design meetings, where everyone has an opinion. In this blog post, we’ll draw on recent scientific research to introduce attention-driven design as an essential strategy for maintaining a balance between branding and content, with a good dose of helpful hints along the way.