Post by huangshi715 on Feb 14, 2024 22:15:53 GMT -7
But what happens if you have several buyer personas and you’re not sure which might drive the most conversions? Here’s what Zenkevich recommends: If there are several personas for your product or service, create a distinct, separate landing page for each of them, and target separate keywords. Zenkevich notes that having distinct landing pages for different AdWords campaigns allows you to “target different personas with relevant copy,” but it also allows you to A/B test your landing pages to see which one performs the best – so you can learn who your true buyer persona really is. H Create a landing page for each and A/B test to find the best performer.
CLICK TO TWEET 3. Learn (and steal) your target customer’s trigger words Anyone who’s worked in marketing has heard of the “trigger word” phenomenon: the idea that certain words can propel people to buy, and other words can put wallets back into pockets. Who decides what the trigger words are? It’s not your UAE Email List copywriter, and it’s not your marketing director. Surprise: it’s your target customer. Joanna explained: joanna-wiebe Joanna Wiebe, Conversion Copywriter at Copy Hackers It all depends on your audience. That’s why you shouldn’t defer to your own mind or the mind of a copywriter to find the best words for your audience.
Rather, go listen to your market — especially during the times when they’re: In the midst of trying to do the job your solution will do for them or; Reflecting on a time when they struggled to do that job. And swipe the words they use. Once you’ve done that, be sure to run A/B tests to validate your assumptions. Will your audience respond best to “We’ll never spam you” or “Your email is safe with us” phrasing? Even our experts can’t tell you that – sorry, but you’ve got to test for yourself.
CLICK TO TWEET 3. Learn (and steal) your target customer’s trigger words Anyone who’s worked in marketing has heard of the “trigger word” phenomenon: the idea that certain words can propel people to buy, and other words can put wallets back into pockets. Who decides what the trigger words are? It’s not your UAE Email List copywriter, and it’s not your marketing director. Surprise: it’s your target customer. Joanna explained: joanna-wiebe Joanna Wiebe, Conversion Copywriter at Copy Hackers It all depends on your audience. That’s why you shouldn’t defer to your own mind or the mind of a copywriter to find the best words for your audience.
Rather, go listen to your market — especially during the times when they’re: In the midst of trying to do the job your solution will do for them or; Reflecting on a time when they struggled to do that job. And swipe the words they use. Once you’ve done that, be sure to run A/B tests to validate your assumptions. Will your audience respond best to “We’ll never spam you” or “Your email is safe with us” phrasing? Even our experts can’t tell you that – sorry, but you’ve got to test for yourself.