Post by alicebapary717 on Feb 14, 2024 22:46:34 GMT -7
The following data are used to calculate the visibility of the site: A coefficient calculated based on the position in the search results and the expected share of clicks on the snippet. For resources that are in the top 3 editions, it is, as a rule, much larger than for others. It is worth noting that this indicator may differ in different services for calculating the visibility of the site. The frequency of requests is determined for the site and competitors in the same business niche. This is the absolute number of searches that users make each month within the respective search engine. Google Keyword Planner can help determine this metric. Different services use different formulas to calculate site visibility.
Example,Serpstattakes into account the frequency of one million similar queries in the selected search engine. The following algorithm is used for calculation: Formation of a sample of all phrases of the domain, according to which it is ranked within the top 20; Frequency Honduras Email List collection for each selected phrase; Determination of total traffic by multiplying the frequency of each phrase by the click-through rate, depending on the position of the domain for this phrase. The result is summed up. Frequency collection of one million of the most popular phrases from the platform's database. Dividing the total traffic by the total frequency of a million phrases. The result is converted into a percentage (multiplied by 100%).
Multiply the resulting number by 1,000 for ease of calculation. Let's explain in more detail what the clickability factor is, which is used in the calculation algorithm. This indicator determines the ratio of the number of clicks to the number of site impressions. The coefficient depends on the position of the site in the output: the higher it is, the higher the indicator. Serpstat uses the following click share for each position in the top 20: Site visibility: share of clicks for each position in the top 20 Source: Serpstat Using the platform's algorithm, let's try to calculate the visibility ourselves. Let's imagine that the domain forexample ranks at the top of search results for two key phrases: The phrase "for" has frequency = 500, and occupies the 5th position in the output (according to the infographic, the share of clicks is 0.6).
Example,Serpstattakes into account the frequency of one million similar queries in the selected search engine. The following algorithm is used for calculation: Formation of a sample of all phrases of the domain, according to which it is ranked within the top 20; Frequency Honduras Email List collection for each selected phrase; Determination of total traffic by multiplying the frequency of each phrase by the click-through rate, depending on the position of the domain for this phrase. The result is summed up. Frequency collection of one million of the most popular phrases from the platform's database. Dividing the total traffic by the total frequency of a million phrases. The result is converted into a percentage (multiplied by 100%).
Multiply the resulting number by 1,000 for ease of calculation. Let's explain in more detail what the clickability factor is, which is used in the calculation algorithm. This indicator determines the ratio of the number of clicks to the number of site impressions. The coefficient depends on the position of the site in the output: the higher it is, the higher the indicator. Serpstat uses the following click share for each position in the top 20: Site visibility: share of clicks for each position in the top 20 Source: Serpstat Using the platform's algorithm, let's try to calculate the visibility ourselves. Let's imagine that the domain forexample ranks at the top of search results for two key phrases: The phrase "for" has frequency = 500, and occupies the 5th position in the output (according to the infographic, the share of clicks is 0.6).