Post by huangshi715 on Feb 15, 2024 0:42:54 GMT -7
angie-schottmuler-buying-modalities Each modality can be paired with various landing page attributes that they’re naturally drawn to. For example: Spontaneous personas are fast, unstructured, emotion-based decision makers (think Jack Sparrow). As compulsive buyers, they respond well to guarantees because they allow them to quench their thirst and get a refund later if it doesn’t work out. On the other hand logic-based decision makers (think Sherlock Holmes).
They like to know about the methodologies you use: the specifics of Japan Email List your product or service. Because they’re so detail-oriented, they’re most likely going to read your entire page – so place methodology details below the fold (where the other modalities aren’t likely to snoop). Looking into each buyer persona and how they interact with your landing page will give you golden A/B testing ideas to help you move the needle for your business. 7. Peep Laja: Test for validity, not statistical significance In his presentation, Peep Laja, founder of Markitekt, explained that half of the marketing advice you receive will work… you just don’t know which half. And the only way to find out is to test.
Half of the marketing advice you receive will work. To find out which half, you have to test. CLICK TO TWEET By now you’re probably sold on running A/B tests to validate assumptions, but how do you know when a test has won or lost? Peep emphasized that, contrary to popular belief, statistical significance does not equal validity. In order for a test to be valid, you also need a sufficient number of conversions per variation: You need at least 250-400 conversions PER variation. Way more if you want to segment the data.
They like to know about the methodologies you use: the specifics of Japan Email List your product or service. Because they’re so detail-oriented, they’re most likely going to read your entire page – so place methodology details below the fold (where the other modalities aren’t likely to snoop). Looking into each buyer persona and how they interact with your landing page will give you golden A/B testing ideas to help you move the needle for your business. 7. Peep Laja: Test for validity, not statistical significance In his presentation, Peep Laja, founder of Markitekt, explained that half of the marketing advice you receive will work… you just don’t know which half. And the only way to find out is to test.
Half of the marketing advice you receive will work. To find out which half, you have to test. CLICK TO TWEET By now you’re probably sold on running A/B tests to validate assumptions, but how do you know when a test has won or lost? Peep emphasized that, contrary to popular belief, statistical significance does not equal validity. In order for a test to be valid, you also need a sufficient number of conversions per variation: You need at least 250-400 conversions PER variation. Way more if you want to segment the data.