Post by samsparrow74 on Feb 15, 2024 2:12:18 GMT -7
The communication and marketing consultancy SCOPEN has published its NB SCORE report, which annually analyzes the new business activity carried out by advertisers , both in the creative and media areas . The report, which reflects the breakdown by international groups and independent agencies and details the different assignments that occurred from January to December 2018, shows that in both cases there has been a decrease, less marked in media agencies (7%). than in the creative ones (23%). Specifically, the total estimated volume of new business in media agencies is 1,438.5 million euros in 2018 , compared to 1,551 million euros the previous year. evolutionary-agencies-media Dentsu Aegis leads the activity in new business, with 24.1% within the annual count of international groups and independent agencies.
The group has improved its 2017 figure by almost 3 percentage points. In that sense, the allocation of the El Corte Inglés account will have been helpful, after forty years in the hands of Havas. Publicis Bosnia and Herzegovina Phone Number List follows in second position, with 20.6% of new business generated. In the case of the French group, the assignments from the Puig Group to Starcom, from ONCE to Zenith and from the MásMovil Group to Blue449 stand out. Bronze goes to Havas , which takes 19% of new business. Among its 2018 assignments, those from Reckitt Beckinser to Arena Media and from Lotería Nacional (SELAE) to Havas Media stand out. groups-independent-agencies-media WPP occupies fourth position in the ranking, with 12.5% of the total volume.
Where it is worth noting the awards from Toyota to the m/SIX agency and the reassignment of the Active Games from SELAE to Wavemaker. In fifth place are independent agencies , which make up 8.9% of the total. Among the most important movements is the assignment of media management in social networks and special media on from Promotur to IKI Media. The Omnicom group completes the cake, with 8.5%, and IPG, which represents 7.6% of the new business. In the first case, the assignment of the Daimler Group account to Omnicom Media Group and the reassignment of Beiersdorf to OMD stand out, while the IPG group has the assignments from Lidl to UM and the on and off media management of Promotur to Initiative.
The group has improved its 2017 figure by almost 3 percentage points. In that sense, the allocation of the El Corte Inglés account will have been helpful, after forty years in the hands of Havas. Publicis Bosnia and Herzegovina Phone Number List follows in second position, with 20.6% of new business generated. In the case of the French group, the assignments from the Puig Group to Starcom, from ONCE to Zenith and from the MásMovil Group to Blue449 stand out. Bronze goes to Havas , which takes 19% of new business. Among its 2018 assignments, those from Reckitt Beckinser to Arena Media and from Lotería Nacional (SELAE) to Havas Media stand out. groups-independent-agencies-media WPP occupies fourth position in the ranking, with 12.5% of the total volume.
Where it is worth noting the awards from Toyota to the m/SIX agency and the reassignment of the Active Games from SELAE to Wavemaker. In fifth place are independent agencies , which make up 8.9% of the total. Among the most important movements is the assignment of media management in social networks and special media on from Promotur to IKI Media. The Omnicom group completes the cake, with 8.5%, and IPG, which represents 7.6% of the new business. In the first case, the assignment of the Daimler Group account to Omnicom Media Group and the reassignment of Beiersdorf to OMD stand out, while the IPG group has the assignments from Lidl to UM and the on and off media management of Promotur to Initiative.