Post by huangshi715 on Feb 15, 2024 2:38:36 GMT -7
Create an interactive tool that generates qualified leads There’s a good reason why so many brands—including HubSpot, Moz, and, yes, even Unbounce—have invested time and effort to create free tools. Tool-based marketing is popular because even simple interactive ideas can fuel campaigns that generate boatloads of qualified leads. For example, Larry Kim, CEO of MobileMonkey, says they developed a Free Keyword Tool for the Wordstream website. Marketers could use it to research and .
And while developing an interactive lead magnet might seem like a lot of Switzerland Email List work (you probably need someone who knows how to code), Larry says they were able to generate a huge number of leads as a result. Creative Lead Gen Example Create an Interactive Tool Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing. To hone the results, you can also choose the industry and country you want to focus on. What makes this tool particularly clever is the way it displays the results. Hit the “Search” button, and you’ll instantly be able to see some of the related keywords.
But all the other information? It’s hidden, blurred out, or obscured in some way. Creative Lead Gen Example Create Interactive Tool This smartly creates a curiosity gap for visitors, who feel like they’ve already started the process of doing research on their keyword. All they need to do is take one teeny-tiny extra step to get their results. That final step? You gotta give up your email address. Boom, lead generated. And as Larry reports, it’s become a near-bottomless source of new leads: This simple tool took just 3 months to build, yet has generated over a million email signups. But remember: Even a simple tool can be expensive to create. When considering your tool-based marketing idea, make sure it’s something your audience will find value in—before you start building.
And while developing an interactive lead magnet might seem like a lot of Switzerland Email List work (you probably need someone who knows how to code), Larry says they were able to generate a huge number of leads as a result. Creative Lead Gen Example Create an Interactive Tool Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing. To hone the results, you can also choose the industry and country you want to focus on. What makes this tool particularly clever is the way it displays the results. Hit the “Search” button, and you’ll instantly be able to see some of the related keywords.
But all the other information? It’s hidden, blurred out, or obscured in some way. Creative Lead Gen Example Create Interactive Tool This smartly creates a curiosity gap for visitors, who feel like they’ve already started the process of doing research on their keyword. All they need to do is take one teeny-tiny extra step to get their results. That final step? You gotta give up your email address. Boom, lead generated. And as Larry reports, it’s become a near-bottomless source of new leads: This simple tool took just 3 months to build, yet has generated over a million email signups. But remember: Even a simple tool can be expensive to create. When considering your tool-based marketing idea, make sure it’s something your audience will find value in—before you start building.