Post by pawyel365 on Feb 16, 2024 22:04:45 GMT -7
People prefer to follow football clubs, artists, politicians or news sites rather than brands on social media. Similarly, the most followed people on Twitter are comedians, artists, politicians, football players and news reporters. There are no brands at the top of the list on this platform. The situation is no different on Instagram. Artists are the most followed on Instagram. Contrary to what marketers claim, people are not very interested in brands on social media. They use these platforms to share their feelings, thoughts, experiences and what they want to experience with their friends.
They want to follow the celebrities they like and learn what is happening in Dubai Email List the country and the world on topics that interest them. Brands are not important in people's lives. All marketers need to see this fact and build on this fact whatever they contribute to brands. If, instead of seeing the facts, they communicate their brands on social media by believing in marketing myths that have no equivalent in daily life (for example, to gain "interaction" with people), companies will waste their scarce resources. As we all know, social media platforms such as Facebook and Instagram show the posts published by brands not to all their followers, but to a very small part of them (probably around 5%).
According to this ratio, each post published by a brand with 1 million followers reaches approximately 50 thousand people. If brands communicate with their followers to gain "interaction", that is, "likes", "comments" and "shares" in Facebook parlance, they will miss the spirit of social media and waste their resources. Platforms such as Facebook, Twitter, Instagram are - as the name suggests - social platforms, that is, places where people communicate with other people. This is why people interact with people, not brands. On the other hand, these environments where millions of people spend time are an important opportunity for brands to reach people, that is, to "reach" them, in the words of Facebook.
They want to follow the celebrities they like and learn what is happening in Dubai Email List the country and the world on topics that interest them. Brands are not important in people's lives. All marketers need to see this fact and build on this fact whatever they contribute to brands. If, instead of seeing the facts, they communicate their brands on social media by believing in marketing myths that have no equivalent in daily life (for example, to gain "interaction" with people), companies will waste their scarce resources. As we all know, social media platforms such as Facebook and Instagram show the posts published by brands not to all their followers, but to a very small part of them (probably around 5%).
According to this ratio, each post published by a brand with 1 million followers reaches approximately 50 thousand people. If brands communicate with their followers to gain "interaction", that is, "likes", "comments" and "shares" in Facebook parlance, they will miss the spirit of social media and waste their resources. Platforms such as Facebook, Twitter, Instagram are - as the name suggests - social platforms, that is, places where people communicate with other people. This is why people interact with people, not brands. On the other hand, these environments where millions of people spend time are an important opportunity for brands to reach people, that is, to "reach" them, in the words of Facebook.