Post by account_disabled on Feb 17, 2024 1:14:13 GMT -7
If Craigslist ran blind tests with no segmentation, would fee brokers or spambots dictate design? What would that look like? Solutions: Segmentation and awareness According to Gleanster Research, “only 25% of leads are legitimate” — so you’ll want to pay close attention to the types of visitors participating in your experiment and their respective conversion rates. Ultimately, you want to be creating appropriate barriers to entry; better-segmented outbound marketing can improve the odds that a visitor to your site is a member of your target population. If you’re not sure how to go about segmenting your visitors, here are .
Write copy that calls your audience out by name Ever ask anyone Buy TG Database someone what kind of music they like and have them reply with, “everything”? Sucks, right? If you include everyone, you include no one. If you’re speaking to men in their 20s, say so. LinkedIn’s product page helps visitors identify if they’re in the right place by providing an industry, title and location of a customer. A/B testing: LinkedIn example LinkedIn uses industry, title and location keywords to indicate to the visitor whether or not they are in the right place. Bombfell says what it is and who it’s for in 69 characters.
A/B testing: Bombfell Example Bombfell’s concise description allows people to self-identify whether the service is right for them. 2. Use form fields effectively Optimize the number and type of your form fields by revenue. There is an inverse relationship between form fields and CVR; however, conversion rate isn’t everything. If lead count goes down, but lead quality goes up, that might be a good thing. If you have strong lead nurturing programs in place, you can get away with fewer form fields. Consider the example below: before you can even draft your message to Tim Ryan, you have to prove your message will be relevant to him.
Write copy that calls your audience out by name Ever ask anyone Buy TG Database someone what kind of music they like and have them reply with, “everything”? Sucks, right? If you include everyone, you include no one. If you’re speaking to men in their 20s, say so. LinkedIn’s product page helps visitors identify if they’re in the right place by providing an industry, title and location of a customer. A/B testing: LinkedIn example LinkedIn uses industry, title and location keywords to indicate to the visitor whether or not they are in the right place. Bombfell says what it is and who it’s for in 69 characters.
A/B testing: Bombfell Example Bombfell’s concise description allows people to self-identify whether the service is right for them. 2. Use form fields effectively Optimize the number and type of your form fields by revenue. There is an inverse relationship between form fields and CVR; however, conversion rate isn’t everything. If lead count goes down, but lead quality goes up, that might be a good thing. If you have strong lead nurturing programs in place, you can get away with fewer form fields. Consider the example below: before you can even draft your message to Tim Ryan, you have to prove your message will be relevant to him.